Blink by Malcolm Gladwell
The Power of Thinking Without Thinking
A book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Drawing on neuroscience and psychology, Blink changes the way you'll understand every decision you make.
Blink by Malcolm Gladwell
Title: Blink
Format: Later trade paperback printing
Condition: Near fine, light edge and corner wear, light corner crease. Softcover.
Product dimensions: n/a
Publishing Info: Back Bay Books, Boston
Language: English
ISBN - 13: 9780316010665
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.About the Author:
Malcolm Gladwell is the author of six New York Times bestsellers, including Talking to Strangers, David and Goliath, Outliers, Blink, and The Tipping Point. The Bomber Mafia began as episodes of his podcast, Revisionist History, and the production team behind that show also produced the audiobook edition. Gladwell is cofounder and president of Pushkin Industries, an audiobook and podcast production company. He was born in England, grew up in rural Ontario, and now lives in New York.
The Atlantic's re-appraisal of Malcolm Gladwell's methods
