The Tipping Point by Malcolm Gladwell
How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In this widely acclaimed bestselling book, Gladwell explores and brilliantly illuminates the tipping point phenomenon.
The Tipping Point by Malcolm Gladwell
Title: The Tipping Point
Format: Later trade paperback printing
Condition: Near fine, very light edge and corner wear, small crease at bottom corner. Softcover.
Product dimensions: n/a
Publishing Info: Back Bay Books, Boston
Language: English
ISBN - 13: 9780316346627
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.About the Author:
Malcolm Gladwell is the author of six New York Times bestsellers, including Talking to Strangers, David and Goliath, Outliers, Blink, and The Tipping Point. The Bomber Mafia began as episodes of his podcast, Revisionist History, and the production team behind that show also produced the audiobook edition. Gladwell is cofounder and president of Pushkin Industries, an audiobook and podcast production company. He was born in England, grew up in rural Ontario, and now lives in New York.
The Atlantic's re-appraisal of Malcolm Gladwell's methods
